CONCEPT, PHOTOGRAPHY & ART DIRECTION - 2017
RE-BRAND & RE-BOOT
When celebrity fitness trainer Valerie Waters wanted to re-boot and re-imagine her personal brand and product-based fitness company, she asked me to developed contemporary photo content for her social media platforms, starting with Instagram. I concepted, styled, photographed, and edited the images (right).
VISUAL IDENTITY DESIGN & LAUNCH
Electroyogi Electrolysis asked me to develop a visual identity on social media. I developed content strategy, created the publishing schedule, planned the feed. Both in studio and at the client site, I styled content, photographed and edited content, designed graphics, and curated content (right).