Flat Lay styling and photography
are becoming more and more popular. If done right, they can quickly communicate a brand's lifestyle, highlight garment features, and show the customer how to wear the given items together. That said a messy flat lay could end with little to be coveted.
I had a shoot for a client this week and thought about sharing a few tips for styling the perfect flat lay. For this blog, I'm going to just use clothes from my own closet.
Here are three tips for styling an awesome flat lay:
1. Start with one piece (or focal point) then build around it. In the above picture, it might be the white blouse. Sit it down first, and then build around it, keeping everything in a grid-like formula for optimum results. If you are styling garments, you should try to flatten each piece out as much as possible. Sometimes I like to give the garment a little body by not flattening it all the way, seen above. It really depends on client needs and personal preference.
2. Position items with equal distance from one another. Declutter your flat lay quickly by separating each item from the other one with equal distance from each other. This will create a grid-like layout making your photo easier on the eyes and it's more likely that someone would share and like the image.
3. Don't over do it. You can style a clean flat lay, that will achieve the results you want with just 2 or 3 items. If you have a lot to showcase, there's no problem with including a ton of products, but make sure that you follow tip #2.
That's it! You're on your way to becoming a flat lay expert.
Don't forget to play around with styling different layouts - everything doesn't have to be forward-facing square structure.
Last little bonus tip: take your photos from a few different angles - bird's eye photography seems to be most popular for flat lays, but you can also try a slanted angle, eye level shot, or a close-up shot to have a few options for posting to your Instagram.
Top - Colette
Jeans - Zara
Oxfords - Zara
Eyewear - Anthropologie