I launched my first couple of companies by designing the company's logo, first. Then designing the websites. Then business cards. Then marketing materials. Then creative directing, styling, photographing, and creating and curating content for social media. Then neurotically and obsessively editing each minor thing -- color, filter, stroke, lighting, composition. I art directed the heck out of every single thing!
I would spend the first 90 days of each company in Adobe Suites, Illustrator, Photoshop, and InDesign, respectively. Canva. PicMonkey. VSCO. Give me any app or program and I would create and re-create, edit and re-edit, photograph, re-style content, and photograph some more!
Even when something was "complete". I would go over it again and again. Procrastinating. Because the thought of actually running the companies that I had founded - none of which were branding agencies - was secretly (and to be frank) uninteresting to me. But that’s how I became a pretty good content creator and social media branding professional. I created a company’s Instagram, created the content, managed the account, partnered with influencers and sponsor accounts, engaged followers, and it grew to 15k in one year and to 43k the next.
I was mostly interested in using visual art to tell the story of the brand, to make people feel a certain way about the brand, to make them understand the company, to inspire, to educate, and to build a connection, a community - and it worked!
That was it: I wanted to create brands.
Not run companies.
I wanted be the art/editorial director. Not the CEO. Shameful. I know. But that's how I started my career as a visual “storyteller”/ photo & video content creator / branding whiz.
Not as glorified as the founder & executive producer of LA Fashion Week - Men's, I know.
But the show must go on. And I think it did.
SO MY TAGLINE IS THIS: EDITORIAL ART/CREATIVE DIRECTOR (IF THAT'S A THING?) WHO THINKS ABOUT WHO A COMPANY WANTS TO BE OR WHO A COMPANY IS, USES A COMBINATION OF VISUAL ART (PHOTOGRAPHY, PHOTO STYLING, DESIGN, AND VIDEO) TO TELL A COHESIVE, ON-BRAND COMPANY'S STORY ACROSS SOCIAL, DIGITAL AND ONLINE, AND WHO USES CONTENT PLANNING AND STRATEGY TO OPTIMIZE CONTENT PUBLISHING.
2012 // Pamela founded and executive produced L.A. Fashion Week - Men's. Here is a video recap of the inaugural LA-MFW.
2009 // Pamela was a part of a three-person corporate team that launched the European contemporary fashion brand, Desigual, in the North American market.